Strategic Management analysis Essay Example | Topics and Well Written Essays - 1500 words

Strategic Management analysis - Essay Example However, since the use of petroleum products began, the adoption of other forms of fuel process has been slow. With the coming of companies like Better Place, the use of electricity to replace oil has been taking root. This company is motivated by the fact that the rise use of Electric Vehicle is slow, despite the fact that these vehicles are environmental friendly. The company has its own mission and vision that refine its focus in the automotive industry. The company’s mission is to first reduce and later eventually eliminate the use and dependence of oil in automobile industry. This mission defines the company’s focus and what it does differently to create value. This is a global company captivated to creating the world a better place. It works with stakeholders in automobile industry to enhance the spread of EVs. 1.2. Vision The company’s vision is to integrate car companies with the other companies like the battery and utilities companies, and consumers in a way that will enhance an increase in the use of EVs. This vision shows the belief of the company that the only way consumers can adopt EVs in a massive way is by overcoming the main challenge behind the use of EVs, which is its mobility. This belief differentiates the company from other value creators who believed that the massive adoption of EVs will be possible only when the battery capacity is increased. This increase will help cars travel over a hundred miles that are currently possible. Therefore, the company believes that it can achieve the generating of EVs by re-engineering cars and not batteries. This is possible by working on the available technologies and involving the relevant profiles in the automobile industries (Rothaermel 2013). 1.3. Stakeholders The table below maps the stakeholders in Better Place Company Stakeholder Claims and Interests Class Investors Transport project that would have higher returns, receive positive image, and innovative. Key player Government Developing a sustainable transport system Key player Auto Manufacturers developing a sustainable transport system Key player Regulatory Bodies Receive information and regulate organization behavior Keep Satisfied Technical specialists Specify the required technologies to meet the company’s requirements Key player Customers Make successful transitions Key player Program manager Budgeting Keep Informed The government and auto manufacturers are in support of a sustainable transport system. Their failure to acknowledge EVs in some instances is a threat. Customers desire to be relieved from the high cost of oil opt for EVs. The company is interested in reducing pollution and consumption of oil. The project is vital in reducing the increasing economic costs that come with high dependency of oil in different industries including transport. To effectively address the concerns of stakeholders, the company needs to integrate the working of different stakeholders to share ideas (Abernat hy, J and Utterback 1975). In addition, customers need to be educated on the significance of EVs. Finally, the company will work to show admirable results in short period to attract more investors. 2. Industry Analysis and Scenarios 2.1. Industry Analysis Better place has can establish its strategy beyond the suppliers bargaining power. The company has numerous suppliers located in different countries who can give vehicle products and other services. In addition, the customers are located in different countries like Australia and United States of America. The main substitute for EVs is the oil. This product has received numerous criticisms regarding its emission on the environment. In a nutshell, suppliers are forced to embrace new initiatives that are environmental friendly (Thompson et al.